Kim Atienza, Now a Novuhair Endorser

Kim Atienza, Now a Novuhair Endorser

Kuya Kim is famous for wearing so many hats as an actor, TV host, and weatherman. Because he was full of knowledge and likes to give trivia, he was considered as the Ernie Baron of today.

At the presscon of his new endorsement – Novuhair, he shared us many trivia if there is truth in the myth of frequently wearing a hat will cause permanent hair loss.

Kim Atienza said,  ’Hindi totoo na nakaka- kalbo ang pagsusuot palagi ng sumbrero. Kaya nila sinasabi yun dahil ang mga kalbo ay nagsusuot palagi ng sumbrero para matakpan ang ulo nila.

Hindi rin totoo na kapag kinakalbo ang bata para mabilis lumago ang buhok. Kaya lumalago dahil tumatanda tayo

Kim is proud to disclose: Novuhair is made of natural ingredients such as virgin coconut oil, the essential oils of rosemary, lemongrass and peppermint, panax ginseng, and moringa oleifera, among others.

Collectively, they help increase the flow of nutrients to the scalp, nourishing it and preventing excessive hair loss, or remedying it for those already experiencing the condition. Its side effects include the delay of hair graying, as well as maintaining the hair’s natural luster.

We also heard a testimonial from Abby Asistio who used Novuhair and satisfied with it’s result.

Abby suffers from a condition known as Alopecia Areata, or spot baldness and depending on the severity, total hair loss.

Alopecia areata (AA) is a condition in which hair is lost from some or all areas of the body, usually from the scalp.Because it causes bald spots on the scalp, especially in the first stages, it is sometimes called spot baldness.

In 1–2% of cases, the condition can spread to the entire scalp (alopecia totalis) or to the entire epidermis (alopecia universalis).

At the presscon, Kuya Kim answers how does a hair grow? The hair goes through a cycle which lasts for about 2 to 6 years. Each hair grows about 1 cm a month. Under normal condition, 90% of the hair in your scalp is in the growth phase and 10% is in the resting phase. The resting hair will fall out after 2 to 3 months and new hair will start to grow in its place.

If hair fall is part of a normal process of hair growth cycle, when does it become abnormal?

It is normal to shed 50 to 100 strands each day as part of the hair growth cycle. Beyond this number is considered abnormal.

What causes excessive hair loss?

Factors such as hereditary disorders, illness, major surgery, hormonal problems, child birth and delivery, medications, infections, stress, air pollutants, and too much exposure to sunlight may cause excessive hair loss.

What are the psychological and social effects of hair loss/hair thinning?

Excessive hair loss is common in men and women and is viewed as part of aging. Often, men feel less attractive and less masculine when losing hair. Women find it socially disturbing to have thin hair or bald patches.

See more answers at:

Here are some hats-off photos during the event:


“Novuhair? Bilib ako diyan!”


Kuya Kim: Hats Off to Novuhair!

A believer in the efficacy and benefits of herbal products, Kuya Kim has discovered after much research that Novuhair, nature’s answer to hair loss is the perfect fit for those after a healthy hair and scalp.


Abby Asistio: Novuhair’s latest ambassador, alopecia areata warrior, symbol of hope


Like Kuya Kim, singer-songwriter, and TV host Abby Asistio is the newest brand ambassador of Novuhair.


Kuya Kim has always believed that caring for one’s scalp is no different from caring for the body: one has to be mindful about what they put in it. Or in the case of hair fall, what people put on their heads.


Kuya Kim revealed that he once suffered from Guillain-Barre Syndrome, it is a disorder in which the body’s immune system attacks part of the peripheral nervous system. Source